Luiz Carlos Trabuco is the CEO at Bradesco which is one of Brazil’s private banking giants and he’s spent over four decades in service to them with a distinguished record of achievement and recognition. His tenure as their CEO began in 2009 when he was appointed to succeed Márcio Cypriano and he quickly began to implement policies that would accentuate the organic growth of Bradesco. He has been an innovator who’s utilized his tremendous knowledge of their business culture and his wide range of experience in different major divisions of the bank.
One new innovative practice that Trabuco, as he is known among banking officials, implemented was the modernization of Bradesco’s communications when he established a relationship with financial reporters for the first time in their history. This reform came about when he was the head of Marketing. Prior to this time, media publicity was not practiced and he showed a modern sensibility to productive business practices and the necessity of media exposure to help increase brand awareness.
A corporate university is another example of Trabuco’s forward thinking and innovative thought processes. This entity helps Bradesco develop likely candidates for higher executive posts with additional training and greater responsibilities. The university is called Unibrad and has received a prestigious award from GlobalCCU Awards when they were declared to be the best corporate university in the world.
Another unique policy that was unknown to Bradesco was put forth by Trabuco when he began looking outside the company for qualified individuals to serve in leadership positions. This has greatly expanded the pool of talent that is available to them and helps them become a stronger, more capable company in an ultra-competitive world.
Luiz Carlos Trabuco solidified his ranking as a top executive who was on the rise with his excellent performance when he was the head of Bradesco Seguros which is their insurance division. The profits increased substantially under his leadership and this division doubled in size during his time as their top leader. This enabled them to strengthen their hold on market leadership in Brazil and Latin America too. Trabuco was twice named as the Insurance Personality of the Year to provide further evidence of the effectiveness of his leadership and financial skills.
Bradesco has throughout its history utilized continuity and renewal to help fill top executive positions. Trabuco is the living embodiment of this concept and his service at major divisions throughout the bank has given him an enviable level of preparation for the CEO position. He is very steeped in the culture and traditions of Bradesco and yet he’s open to modernization and innovation as has been demonstrated.
Trabuco’s tenure as Bradesco’s CEO has been characterized by steady organic growth as he put a renewed emphasis on this route of expansion when he took over the reins of leadership in the wake of the Great Recession and the accompanying soft financial conditions. He has increased their number of account holders from 20 million to 27 million, which has provided steady profits while he continued to look for suitable acquisitions.
Market leadership has always been a concern for Bradesco’s board of directors and Luiz Carlos Trabuco has once again positioned them to compete for the top spot in private banking among Brazilian firms. His financial skills were on full display when he brought about the blockbuster acquisition of the national branch of HBSC in 2015. This was the largest such deal of the year and he was honored by Isto É Dinheiro magazine when he was declared to be the Entrepreneur of the Year in Finance. With one bold stroke, they acquired the equivalent of six years worth of organic growth. With his great experience, Trabuco continues to lead Bradesco in prosperity.
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