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Food For The Sweet Tooth

Fabletics is Making Waves in the Fashion Industry

Now that Fabletics is among the best companies in the industry, they are going head-to-head with a previous contender for the best online shopping location. Fabletics is learning what they can do to take on Amazon. They want to beat out the mega-retailer in their category so they will have a chance to actually be the best of the best. Since Fabletics has done what they can to make things better for all of their customers, they know it is now up to them to make all the right choices and continue to improve their business so they can be the best of the best.


The only way Fabletics was able to get to this point was through the reverse showroom technique they use. This is a technique that allows customers the chance to see clothes they will love. They don’t have to sort through pages of fluff to find the perfect outfit. Instead, Fabletics makes sure they are only showing their customers the clothing they know they will love. From there, customers will have a few key options they can choose from if they want to purchase an outfit from Fabletics. They can do it from the reverse showroom.


For the majority of the time that Fabletics has been operating, they have been working to make sure they are providing convenience to their customers. Customers who make the choice to shop must take the Lifestyle Quiz. This quiz will tell Fabletics what the customer is interested in, what they are shopping for and what their style is like. They will then be able to show them the clothes they can get from the retailer. Customers will have an easier time making the selection if they only have a few things to choose from.


Kate Hudson likes the idea of Fabletics. In fact, she liked it so much she joined the company as an ambassador. She uses her status to model the clothes and advertise them so she can help people see what they can get from the company. Because of the way Fabletics does business, she is confident she can work on making the company better. She also knows she will be able to help other women have a better idea of what type of clothes they can enjoy when they are shopping at Fabletics. It helps her to make an important connection with all the customers who are visiting the site.

How Fabletics Has Won The Hearts Of Fitness Fans Everywhere

After over four years of nonstop success, it’s clear that Hollywood actress Kate Hudson’s Fabletics brand is more than a fad with a celebrity’s name attached to it. A fitness fanatic herself, Kate Hudson launched the athletic apparel brand using innovative strategies to sell her stylish workout gear.


How Fabletics Works


Fabletics follows the subscription service business model. Customers can shop for athletic gear directly from the company’s website or sign up to become a VIP member. As a VIP member, customers fill out a “lifestyle quiz” that contains questions about their fashion style as well as their favorite types of workouts. This quiz allows Fabletics to figure out which products will appeal most to each subscriber.


After filling out the quiz, VIP members can enjoy the convenience of receiving a full workout outfit in the mail each month for a monthly fee of $49.95. As a courtesy, a VIP member’s first outfit is only half the price. Plus, shipping is free and members can opt out at any time.


The Secret to Fabletics’ Success


Thanks to the quality clothes and the convenience of the subscription business model, the company continues to grow tremendously each year. Teri Hutcheon, blogger of, was drawn into the VIP membership program after admiring the collection of cute yet functional workout clothes on the Fabletics website. By signing up to the program and paying a flat monthly price, she was able to get each piece for less money.


When Teri’s first order arrived, she was pleased to see that the materials used to make Fabletics items are of a high quality. After washing the items a few times, she noticed that the colors don’t fade and the elastic in the materials don’t become overstretched.


The Reverse Showroom Strategy


To take Fabletics to the next level, Hudson decided to launch several brick-and-mortar stores around the country about two years ago. Instead of viewing these stores as a secondary source of revenue, she uses them as a way to get more customers to sign up to the VIP membership program online. This reverse showroom strategy was made famous by Apple. However, Hudson is the first to try out this method on an apparel company.


The strategy has been highly successful. About 25 percent of customers who walk into a Fabletics store end up becoming VIP members before they leave. In fact, the entire shopping process is designed to bring more revenue to the website. For example, when a customer tries a Fabletics piece on in a dressing room, that item appears in their online shopping cart.


Not Just an Actress


The enormous success of Fabletics has proven that Hudson is a natural entrepreneur with strong business instincts. Thanks to a variety of innovative strategies and bold moves on her part, Fabletics has managed to outsell Amazon in the athletic apparel department. The company’s success has also turned Hudson into somewhat of a fitness role model. With over 6 million Instagram followers, exercise enthusiasts can’t get enough of the actress’ fitness-oriented style.


If you haven’t yet, visit and fill out the lifestyle quiz to see what Fabletics has in store for you.

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A photo posted by @fabletics on