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The Success of Fast Chain Sweetgreen

Nathaniel Ru is the co-founder of Sweetgreen. Born in Pasadena, California, Ru graduated from the Georgetown University with a degree in Finance. In 2010, Ru and friends established Sweetlife, a food and music festival that featured celebrated musicians such as Kendrick Lamar, free food sales, chefs, food trucks, and farmers. The American restaurateur has been named in the Forbes ”30 under 30” and Food and Wines’ “40 Big Thinkers Under 40.”

 

While in the university, Ru and his colleagues Neman and Jammet coined up the idea to start a restaurant that offered healthy food at reasonable prices. Three months after graduation, they founded Sweetgreen that began as a single shop and funded by 40 friends and relatives. As of date, the fast casual restaurant chain has expanded to 40 stations in California and New York.

 

The success of its expansion lies on Sweetgreen’s real estate strategy. The management sets out a perfect timing before the opening of a new branch. Their objective is to provide meals for clients at their convenience. In New York, the first store was set up at 28th and Broadway, where a series of technology and media companies are concentrated. Sweetgreen captured a large client base because it set itself apart from the Chipotles of New York. Other stores were opened in prosperous neighborhoods of Tribeca, Nelita, and Williamsburg.

 

Sweetgreen has strategically invested in its interior design that is personalized such that each customer sees the ingredients from an open kitchen. After making an order, the client is taken through some ingredients and the entire process of preparation which takes about three minutes. In that way, the restaurant can show its customers what they do rather than tell them.

 

The chain of restaurants has included an application that allows clients to make their orders. The system includes images of ingredients that engage customers in a rather visual experience. Users of the application skip to the pickup area making it faster to receive their orders. When planning to set up a new store, Sweetgreen initiates meeting with farmers of the region to find out what they grow. The idea is to expose their clients to new vegetables and reduce food wastage. The restaurant has shown their customers that there are more vegetables you can eat other than kales. Moreover, there are more diverse options for their meals other than the usual burgers and burritos.

It’s a New Day for Fast Foods

If there ever were an oxymoron in the food industry, Sweetgreen would have to be it. A fast food restaurant founded by three college men, it sounds like a disaster waiting to happen, but it is that very quirkiness that has caused it to thrive.

 

Sweetgreen is a need that Nathaniel Ru filled while attending school in Washington, DC. Vigorous young college men are expected to survive on a diet of beer, pizza, and greasy burgers. Not so with Ru and his classmates. It was the inability to find healthy places to eat that were “fun and easy” that led to the creation of Sweetgreen.

 

Ru, a 2007 graduate of Georgetown University’s McDonough School of business with a BS in Finance, is a born businessman. The blood of an entrepreneur runs through his veins. His goal, however, is not to take the money and run after feeding people; he wants to leave an experience and an indelible mark in the community where his restaurants are located. Ru wanted a destination and not just a convenience when he designed his restaurants. He wanted them to be a place with visually appealing food set in cool décor.

 

Sweetgreen is not just a salad bar. It is not the granola bar yogurt eatery of hippies; instead, it is a restaurant that is a viable part of the community. It focuses on local sourcing using farmers in the area as it takes the complexity and boredom out of eating healthy. It is as Ru so often says:food that fits your value, your budget, and your taste. Sweetgreen is what many consider a healthy fast food chain now that it has over twenty locations, but Ru is not about throwing up stores just anywhere. He is looking for great real estate and then great people.

 

Nathaniel Ru is a part of “generation why not.” He has taken the road to impossible and inspired others along the way to realize their career dreams as he has. He has taken the concept of a carbon-friendly footprint and built a life, a business, and an event around it. Sweetlife is a regional music and food festival that also embraces the philosophy of Sweetgreen: good living, health and well being community, and sustainability. Nathaniel Ru is a young man with both a plan and an appetite.

 

The changes that have been made to the management of InnovaCare

An announcement was made that InnovaCare Health was shaking up its top leadership. When it comes to the provision of Medicare advantage, this company is one of the best. The founders of InnovaCare studied the market and set up business in Puerto Rico where they have been providing health care services to the general population. The president, when giving a statement about the appointments said that the people that had been appointed were going to add a lot of experience to an industry that never remains constant.

Richard Shinto
Rick Shinto is the current president and CEO of the company. He has been holding the position since 2012. Before his appointment to the current position, he was the Principal at Aventa, Inc. He also have decades of experience in the management of clinical health care services. He studied at the California University in Irvine and also has a medical degree from the New York State University. Besides being a leader and a medical doctor, he has written several books in the field.

Penelope Kokkinides
She has been trusted with the post of Chief administrative officer. Before joining this company, she had worked with both the Medicare and Medicaid programs from the government. Penelope Kokkinides has had enough experiences in the delivery of services that have the common man at heart. She has served as CEO at Center Light Limited. Before then, she also worked as the chief operations officer at touchstone health group on innovacarehealth.com. Another company she has worked for is the united health group. She is therefore going to be an asset to the company because she has a wealth of experience in leadership of businesses that are similar to InnovaCare.

InnovaCare
This is a company that has been working in Puerto Rico for a while now. The founders decided to invest in managed health services and took their business to a community that had not experienced the concept before. however, the business picked very well and currently their membership stands at 200,000 members. InnovaCare has a network of more than 7500 providers who ease the process of service delivery to the customers. The government of Puerto Rico has established rules and regulations on how companies should govern themselves and the company operates under the set of rules. The latest strategy InnovaCare has been employing is that of creation of models of healthcare that are aligned with the latest innovations in technology. They hope the change in top leadership will give them the needed boost to improve their service delivery.