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Food For The Sweet Tooth

Looking for an Investment Firm? Fortress Investment Group is The Best

One of the significant financial stories of 2017 was the acquisition of Fortress Investment Group by Softbank for $3.3 Billion. How did such a company manage to acquire interest from a global investor? What business model does the company utilize that made it such an attractive and lucrative investment? Fortress investment group is a global leader in diversified investments. It was founded in 1998 by five financial industry veterans that managed to increase its value during its initial years. Its core business is in asset management, credit provision among others. They manage the assets of private clients and other institutional customers that are distributed all over the globe. They specialize in private equity, permanent capital, and real estate.

Investment Interests

Industry knowledge, asset-based, capital markets, operations management and corporate mergers and acquisitions are among the company’s core competencies. The firm’s asset-based approach concentrates around their market reach based on their diversification. This allows them to make best decisions for the most profitable returns. The firm has accumulated endless industry knowledge over its years as a significant investor in big markets and global economies. Their team of professionals is knowledgeable on the current and latest industry trends globally. Management of an extensive portfolio requires efficient management technique, and that’s why Fortress asserts more effort towards operations management to deliver the best. If you are engaged in a merger or acquisition, then you would desire to complete the process professionally and have the best output. A valuation of the assets and liabilities of the interested companies is among the vital activities. This is among the areas of specialization of Fortress Investment Group.

What Role Have They Played in International Events?

Fortress Investment Group’s global investment interests lead them to finance the Athlete’s village in the Winter 2010 Olympics. They were the primary fund provider and controller of the main Olympic venue. This placed them in a strategic spot globally and allowed them to expand their grasp in the market.

Acquisition By SoftBank

In widening its business strategy, the Japanese bank expanded its investments by acquiring Fortress Investment Group. They became victims of their investment strategies, mergers and acquisitions. The interest came about from Fortress’ excellent track record in the financial sector. They have stood out as a reliable and stable company that one can invest in based on its leadership and expertise in the industry. Although the parent company is in Japan, no disbandment of management and business model occurred. All operations were maintained as they are to enable a smooth execution of their services to current and prospective clients.Fortress Investment Group has learned the creative ways of managing their social media profile. They do their best at showing their clients their advantages and what interested customers can get from them. Since their interests are in helping clients make the right investments via their definite knowledge, their social media profile has created valuable customer links. This has made the company exceedingly popular. Consider Fortress for your major financial worries, and you wouldn’t regret.

EOS lip balm is changing the marketplace

Lip balm is an incredibly popular beauty accessory these days because everyone is trying to protect their lips for excess drying and from the sun. While lip balm products are currently popular, this was not always the case. Throughout the late nineties, chapstick ruled the day, but one company managed to change all that.

EOS lip balm is now the most popular lip balm on the market, but when they entered the market it was filled with cylindrical tubes of chapstick. Chapstick ruled the day for a century, but in the mid-2000s, EOS knew they could change that. They put their egg-shaped lip balm in stores across the country and people went crazy for them. Beauty magazines like Allure and Cosmo fell in love with the lip balms, and celebrities weren’t far behind. Kim Kardashian, Miley Cyrus, and Christina Aguilera all promoted the lip balms in the early years. EOS kept quiet about their business strategy for many years, but recently they spoke to Fast Company about the inspiration behind their multi-million company.

Sanjiv Mehra helped cofound EOS and she pointed out that when they started out they focused on creating a great product and distributed to stores. Medha did not worry about informing customers about the product until after they reached a significant size. Customers seemed to enjoy the mystery as EOS has grown to a large size. Their products are now available online on eBay and Ulta.

The founders of EOS decided to enter the lip balm industry primarily because it appeared that most competitors within the industry were being extremely lazy. It was a race to the bottom, and they knew they could create an innovative product. Their new product has blown the competition out of the water.

EOS lip balm is changing the marketplace every day with their quality products. They have a bright future ahead of them.

Visit the website, today!