Lori Senecal is a prominent figure in the corporate circles. Currently, she oversees the operations of Crispin Porter + Bogusky advertising agency as the Global CEO. For this reason, she has managed to set the pace for women in business.
Appointment at CP+B
Lori took up her current executive role after an announcement by CP+B leadership team early in March 2015. The appointment of Lori Senecal came at a time when the company was receiving an increased global presence. Senecal’s role as the Global CEO involves overseeing CP+B’s growth and expansion globally. She is also responsible for managing the harmonization of the company’s eight global offices. Lori has proven to be a management specialist and industry thought leader. In fact, she is a pioneer in embracing invention, innovation and technology on a global scale.
Why Lori was an Ideal Candidate
Lori Senecal is associated with various achievements throughout her career including the acceleration of global agency growth, development of strategic partnerships and creation of new business divisions. She has a reputation for leading many blue chip, global accounts like BMW, Nestle and Coca-Cola. Additionally, Lori serves as the chief executive officer of MDC Partners network, a position she took after leaving kbs+.According to Chuck Porter, the chairperson of CP+B, Lori Senecal not only understands but also loves CP+B. She also boasts of an outstanding level of expertise and experience. Lori‘s appointment meant that she would join the already existing team comprising of Richard Pinder, Andrew Keller and Steve Erich.Learn more about her: Click here.
Interview with Laura Dunn
During an interview with Laura Dunn for the Huffington Post, Lori Senecal shed more light on her life and career experiences. Lori attributes her accomplishments to her birth. As the youngest sister among her four talented siblings, Lori had to work extra hard to get out of her sisters’ shadow. As such, she worked her way up the corporate ladder to become the woman she is today.According to Lori, many women have succeeded in the marketing field by respecting their consumers, acting on their instincts and believing in their ideas. However, she told Laura that women should utilize the same skills to grow their individual careers.Instead of trying to strike a balance between life and work, Lori strives to maintain a healthy lifestyle. She tries to eat healthy foods and engages in morning exercises before starting her day. Nevertheless, Lori’s endeavors are often disrupted by various challenges such as constant traveling.