Now that Fabletics is among the best companies in the industry, they are going head-to-head with a previous contender for the best online shopping location. Fabletics is learning what they can do to take on Amazon. They want to beat out the mega-retailer in their category so they will have a chance to actually be the best of the best. Since Fabletics has done what they can to make things better for all of their customers, they know it is now up to them to make all the right choices and continue to improve their business so they can be the best of the best.
The only way Fabletics was able to get to this point was through the reverse showroom technique they use. This is a technique that allows customers the chance to see clothes they will love. They don’t have to sort through pages of fluff to find the perfect outfit. Instead, Fabletics makes sure they are only showing their customers the clothing they know they will love. From there, customers will have a few key options they can choose from if they want to purchase an outfit from Fabletics. They can do it from the reverse showroom.
For the majority of the time that Fabletics has been operating, they have been working to make sure they are providing convenience to their customers. Customers who make the choice to shop must take the Lifestyle Quiz. This quiz will tell Fabletics what the customer is interested in, what they are shopping for and what their style is like. They will then be able to show them the clothes they can get from the retailer. Customers will have an easier time making the selection if they only have a few things to choose from.
Kate Hudson likes the idea of Fabletics. In fact, she liked it so much she joined the company as an ambassador. She uses her status to model the clothes and advertise them so she can help people see what they can get from the company. Because of the way Fabletics does business, she is confident she can work on making the company better. She also knows she will be able to help other women have a better idea of what type of clothes they can enjoy when they are shopping at Fabletics. It helps her to make an important connection with all the customers who are visiting the site.