Sao Paulo’s Guilherme Paulus has spent five decades in the tourism business and three decades as a hotelier. The first company he started is CVC Tours which now generates annual revenues of $5.2 billion. He also owns and is the chairman of the board of GJP Hotels & Resorts where he employs over 5,000 people. He sold some of his interest in CVC Tours to Carlyle Group in 2009 but still maintains an 8 percent interest in it.
At CVC Tours, Guilherme Paulus grew his company in part by establishing relationships with other businesses around the world. He partnered with airlines, hotels, and other tourism-related companies. He has been recognized by a number of foreign governments including France. The government of Brazil has also recognized him with numerous awards and the magazine Modern Consumer gave him their prestigious “Revolutionary Consumer Relations” award.
His hospitality business is split up into three distinct brands. The Wish brand consists of five-star hotels and resorts, the Prodigy brand is four-stars, and the Linx brand consists of three-star hotels. These hotels and resorts are located in the hottest places to visit in Brazil such as Rio de Janeiro, Salvador, Foz do Iguacu, and Sao Paulo.
Guilherme Paulus says one of his favorite places to visit in Brazil is the city of Natal. This city is an amazing beachfront town located on in the northeast area of Brazil. The area was first seen by Americo Vespucci in 1501. The name Natal is Portuguese for Christmas and it was named this because it was founded in 1599 on Christmas Day.
He says a really fun thing to do in Natal is to go to the Dunas de Genipabu and gon on a dune buggy drive. This is an eco-park with many different types of things to explore. Guilherme Paulus enjoys three beaches in particular which are Pipa, Genipabu, and Ponta Negra. He says that in addition to lying on the beach there are also plenty of watersports to engage in.
While visiting this city he says his hotel there, Wish Natal, has luxurious accommodations as it is a five-star hotel.