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For Desiree Perez, The Spotlight Does Not Become Her

Roc Nation Chief Operating Officer Desiree “Des” Perez has spent the last two decades trying to remain out of the spotlight. The long-time music industry executive keeps a low profile in her job running one of the world’s largest music conglomerates. That does not mean that her work is not recognized. Earlier this year Billboard Magazine named Perez as one of the most influential executives in the music industry. While the name “Des Perez” may be unknown to casual music fans, it is one of the most respected names to those in the music business.

Des Perez is a New York City native who spent much of the 1990s and 2000s as one of the premier night club, music, entertainment venue managers in NYC. She has been a close friend and advisor to rap music icon Jay-Z for years and when he was looking for someone to run his newly-formed Roc Nation in 2009, he chose Perez. The move was a bold one at the time but has proven to be the right one in the past 10 years, as Perez has led the company to great profits. She is known in the industry as one of the most fierce negotiators, being the primary deal-maker for Roc Nation. By Jay-Z’s own admission, there is not a major business decision that he does not run by Perez.

Perez was also named by Jay-Z as the CEO of TIDAL, a music streaming service, in 2016. She quickly made a big move by negotiating a deal with Sprint that gave the telecommunications giant a 33% stake for $200 million. The deal was heralded by many in the industry as one of the best deals in recent years. TIDAL will now have exclusive access to Sprint’s 45 million subscribers and it has already paid huge dividends.

Desiree Perez’s  Facebook Page: