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Food For The Sweet Tooth

The Inspiring Entrepreneurial Career of Duda Melzer

Duda Melzer hails from a business family, and his entrepreneur genius is, therefore, a confirmation that “an apple doesn’t fall very far from the tree.” He’s a member of the Sirotsky dynasty of entrepreneurs and grandson of the RBS Group magnate, Mauricio Sirotsky Sobrinho. Duda Melzer, however, rose from the shadows of his business family to establish his own business and become a globally reputed business magnate. He is the current chairman and president of RBS Group, which straddles Santa Catarina and Rio Grande Sul states. Duda is also the founder and chairman of e.Bricks Digital, a subsidiary of RBS Group that specializes in the digital market in the United States and Brazil.

Eduardo Sirotsky Melzer enjoys a successful career as an investor that began when he was only twenty-six years old as a business administration student at the prestigious Pontifical Catholic University. He has a postgraduate degree in business administration from Harvard Business School. Besides business, Duda also has an interest in arts as Mercosul Biennial director, a globally modern art gallery held in Porto Alegre.

Before assuming the leadership of RBS Group, Duda shuffled through several Northern American companies in various positions. His first job was at Delphi Corporation where he served as a senior financial analyst in 2002. He later joined BoxTop Media as non-traditional media director general before moving to the Family Communication Network. Duda finally found a position at RBS Group originally as chairman in 2012 before promotion to the board of directors’ chairmanship in 2015.

In a report by Dino, RBS Group specializes in entertainment, journalism and service content via television, internet portals, radio, and newspapers. The company operates twelve radio stations as an affiliate of Rede Globo, another fifteen station and three newspapers. It also runs e.Brick, a digital company that specializes in the digital technology and media, segmented e-business and mobile business. Other subsidiaries of RBS Group include RBS Publications, Vialog, Appus, Engage Eventos, a graphic firm, the Mauricio Sirotsky Foundation and HypermindR. Duda cites his inspiration in steering RBS Group to success as his Harvard professor John Davis who’s also his family’s business advisor and a globally recognized business consultant. Davis tenure as RBS Group consultant spans for almost two decades and he also doubles as the company’s first Brazilian customer.

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